Rhetta is a typeface inspired by 40s-80s s-f pulp fiction novels. It is a typeface for books in the true sense. At one end you have a range of weights for book covers. At the other end are text weights robust enough to handle the cheap paper. Both ends are interpolatable, meaning any point between them is accessible in a variable font. As a system, it functions just as well as any sans-serif superfamily, but with a charm that is only achievable through a thorough understanding of writing brush calligraphy. Rhetta received special merit award from the Gerard Unger Scholarship 2023. The typeface will be published this autumn as JT Rhetta by JulyType.